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Volume One
Media changed and so did the audience
Volume One looks at the changing media landscape, at ‘20 somethings’, at technology, at popular culture, at celebrity and more. In conclusion, Volume One of While you weren’t watching offers four recommendations when planning communications for this age group:
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Control
Invite opportunities for audiences to take control and create
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Experience
Provide your audience real ways to get involved with the brand
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Involve
Embrace the empowered audience’s desire to share opinion
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Entertain
Find the right balance between entertainment and information
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