Viewpoint

Celebrity drives individuality

Fame use to be something we all dreamt about. Now, it is not only desirable but attainable. Social Commentator, Mark McCrindle talks about mainstream celebrity and how emulating celebrity style is driving new levels of individuality with young people today.

World of Warcraft stimulates the mind

An insight from Adam and Nick, two twentysomething’s about why they are so addicted to playing World of Warcraft.

Erosion of the expert

Catherine Lumby, Director Social Research in Journalism and Communication, University of NSW talks about the erosion of experts in our society for younger audiences. She explains why younger audiences are moving away from voices of authority.

Second Life

Gary Wisneiwski from the Second Life Cable Network provides us with an insiders perspective on building a business in Second Life. He discusses why traditional advertising approaches fail in virtual world environments.

Privacy no more

Catherine Lumby, Director, Social Research in Journalism and Communication, University of NSW talks about the shift in cultural relationships between what is deemed private or public for younger people.

Reality TV

Catherine Lumby, Director, Social Research in Journalism and Communication, University of NSW talks about how older audiences misunderstood the implications of the Turkey Slapping incident within Big Brother in 2006.