The newsletter is published on a regular basis to provide you with easy, direct access to how brands are embracing
the changing communications landscape.
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Research reports explore change on a deeper level and are centred around either the communication, consumer or brand landscapes. Each report provides readers with an in-depth point of view on the implications for brands.
The reports are based on the most appropriate research methodology, ranging from qualitative and quantitative through to ethnographic and netnographic techniques. More
Regular trend presentations keep your business up to date with the changing communication landscape, while focusing on the direct implications and opportunities for your business. Presentations are tailored to your specific needs as required.
To find out more, please contact Carmen Campbell.
The purpose of the Forensic Workshop is to provide a structure with which to identify insights and implications for brands and how they connect with people. 7 distinct areas of stimuli are reviewed in this workshop, which gives you access to the full range of Mitchells depth of resources.
To find out more, please contact Strategy Director, Angus Frazer.
Symphony is Mitchell’s analytical and consumer research business. We conduct qualitative and quantitative research, the latter being focused on online research through a bespoke panel. Symphony works with clients on NPD, brand positioning, consumer insight, pre and post tracking and brand health projects. The analytics business employs marketing modelling techniques to understand the contribution made from individual marketing investments. Using the analysis, optimal investment levels can be set to drive improved returns.
To find out more, please contact Managing Director, Mike Larkin.
