The Twitter phenomenon continues. Here’s an example from Vodafone UK on how it can be used in a way that complements an existing campaign, taking the user generated aspect to a deeper level.

To let Vodafone UK customers know that they don’t have to pay global roaming charges while they’re on their summer holiday, Vodafone launched an interactive twitter travel map to invite participation.

People are invited to enter their Twitter details, alongside their postcode and almost immediately they are posted to the interactive map along with hundreds of others.

This campaign works because Vodafone doesn’t forego its brand in favour of the latest hyped technology. Its brand messages and iconography sit alongside the interactive map, while at the same time acknowledging its audience likes to both travel and Twitter!

If you love Twitter, you’ll love these…

There are numerous applications popping up that can enhance your day to day Twitter experience. Some are more useful than others. Here’s just a few:

A place where important people get really famous tweetingtoohard.com

To keep things tidy tweetdeck.com

Questions for the Twitter universe? iknowtweet.com

Create and distribute polls on Twitter twtpoll.com

Thanks to: Vodafone UK, Twitter, Tweeting too hard, Tweet deck, I know Tweet, twt poll