You should drink Red Bull in times of increased mental and physical strain. It makes sense then that the brand aligns itself with events that showcase the most extreme variants of skiing, mountain biking, sailing, flying, skateboarding and snowboarding.

What Red Bull does best is not just associate itself with these sports, it showcases them, taking them into the mainstream, creating competitive environments for the best athletes to demonstrate their respective sports.

This has led to professionally produced (globally screened) events being created in areas of the world which aren’t usually chosen to host this level of event. It entertains the locals, brings tourism to the area and raises the profile of the sport and the athletes that take part. So follow the Red Bull calendar of events to see parts of the world you’ve never heard of and sports you didn’t even know existed.

Thanks to: Red Bull