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Since last year, economic uncertainty has provoked profound changes in the national sentiment and a reassessment of the fundamentals of consumer choice. This article explores four emerging consumer values Mitchell Communication Group has identified that will be increasingly important for marketers to understand in 2009.
Download the article here
There are a number of ways Mitchell Communication Group can help ensure your brand is on the right path to navigate changing times in 2009.
If you are interested in hearing our ‘Communicating in a Recession’ presentation, or would like us to conduct a tailored consumer insights and strategy workshop, please contact us:
Carmen Campbell on (02) 9284 4497
Thanks to: Mitchell Communication Group
Posted in: Consumer & cultural trends, Research —
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