It’s been said that ‘imitation is the sincerest form of flattery’* and one brand that’s decided to follow this mantra is, Slow Cow, with its new relaxation drink. Everything about the branding would suggest it’s yet another energy drink, but it is in fact the antithesis.

In recognition that there’s a growing market of people looking to respond to their daily stress with more natural remedies, rather than passively react with an unhealthy concoction of caffeine hits, Slow Cow is just one of a growing range of relaxation drinks coming onto the market.

Meet Slow Cow and Mary Jane:

Slow Cow

On first glance it may look like another Red Bull, but Canadian derived Slow Cow is advertised as ‘an acupuncture session’ in a bottle. It includes eight natural ingredients that are said to help with concentration, memory and learning, without feeling drowsy, with ingredients such as L-Theanine, found in tea, Valerian and Hops.

And to prove it’s a strong competitor for the energy drinks market, it’s mirroring Red Bull’s sports events marketing with its sponsorship of the FAZZT race team.

Mary Jane’s Relaxing Soda

As the name suggests, this brand promises to deliver ‘euphoric relaxation and focus to a stress-filled life’ and highlights the immediate calming sensation you will feel.

Also made from herbal extracts and promising to be good for your mind and body, this brand is clearly targeting the younger adult.

Look out for more ideas like this as this is a trend we’ll be seeing more of – brands supporting consumers wanting an antidote to a stressed world. The question is, where will brands take their marketing campaigns – extreme sports or yoga forums?

*Charles Caleb Colton

Thanks to: Slow Cow, Mary Jane’s Relaxing Soda
Posted by: Carmen Campbell