|
|||
T-Mobile is fast becoming the brand known for bringing the sunshine into people’s everyday lives, in the most unexpected ways. The concepts are simple, but execution is huge, fun and inclusive.
Following its infamous dance event in Liverpool Street station in January, the company upped the ante with a grand-scale karaoke event, attracting 13,500 people to London’s Trafalgar Square.
But the exposure didn’t stop there.
The brand experience extended to creating hubs on YouTube and Facebook, offering the possibility of receiving an exclusive invite to its next event. By embracing the viral element, it’s now creating a growing community of followers.
A brilliant example of a brand that is living up to its promise of ‘Life is for Sharing’.
Thanks to: T-Mobile
Share this story:
Digg
Technorati
Twitter
Delicious
Facebook
