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In this month’s interview we catch up with retail expert Peter Ryan, of Red Communication, to talk about his take on retail in 2009. Arguing the Global Financial Crisis is really a Global Investor Crisis, Peter offers a new perspective on how to approach retail today.
In part one:
• Why the Global Financial Crisis is really a Global Investor Crisis
• Why discounting isn’t working and why it never will
• Differentiation beyond price
• Success stories
In part two:
• ‘Glocalisation’
• Demand driven differentiation
• Future retail innovation
• How adaptability and speed are crucial to survival
If you would like to explore these implications for your brand, contact Andrew Norris, Managing Director, Mitchells.
Thanks to: Peter Ryan, Red Communication
