Let’s face it, the thought of learning how to save a few bucks on your power bill is not always at the top of people’s list when out shopping. Yet this experiential idea from the Queensland Government has achieved just this – and very successfully.

This interactive home, placed in shopping malls throughout North Queensland, demonstrates how people’s power usage not only impacts their back pocket, but the environment too.

Built with the purpose of demonstrating how small change can reap big rewards, it includes a thought-provoking display of what contributes to power consumption in the home.

It suggests positive changes from small things like drawing the curtains or setting your air con unit to a lower heat, through to having ‘ClimateSmart’ items installed, such as water saving shower heads, energy monitors and energy saving light bulbs.

“The campaign was a great success in terms of customer sign-ups to the ClimateSmart home service. The set itself also generated lots of consumer interest and positive feedback.” Louise Walker, Campaign Director, Impact.

The installation was part of a wider integrated campaign that saw the character ‘No one’ from the television commercial making live appearances at the mall.

The interactivity of the home is what stands out here. It takes a low interest topic and makes it interesting for everyone because people can see the immediate impact of how small changes can make big difference to their back pocket – not to mention the environment.

This initiative was developed by Mitchell’s experiential agency, Impact.

To find out more about how impact work with brands contact:

Sydney: Louise Walker (02) 9267 7766
Melbourne: Richard Chapman (03) 9690 5544

Thanks to: Queensland Government, Impact, Cummins Nitro