Thanks to the gamut of mobile apps available, phones today are now advanced operating systems whose ability to enhance our lives and provide greater utility is increasing by the minute. As the number of new apps introduced increases, so too does the loyalty they bring to the brand.

Here are three diverse examples:

5-0 Radio Pro

By far the most popular one we’ve heard about is this latest app for Apple’s iPhone, which sources frequencies for police, fire, ambulance services and air traffic control.

Invented by a 29 year-old-programmer in London, the scanner was originally made with journalists in mind so they could get the earliest scoop on a story. But the app has proved popular with everyone, achieving between 60,000 and 80,000 downloads a day internationally for the free app and between 4000 and 6000 versions of the paid app. (source: The Australian).

myStarbucks

Starbucks is now helping its US customers get their daily caffeine hit faster and easier with the help of its two iPhone apps:

myStarbucks– a store locator that encourages you to build your ideal ‘Starbucks’ drink and a food menu to tempt your taste buds while clocking your nutritional intake – if you’re brave enough to see the calories in a Starbucks muffin!

Starbucks card– just enter your Starbucks card number and your iPhone becomes your Starbucks card. You can check your balance, purchase credit online and pay for your coffee. You also get to choose rewards such as free AT&T WiFi everyday.

Coastalwatch

Tapping in to a specific passion, this is for those wanting live surf and weather updates. It gives surf cams, surf reports, forecasts and news directly to your mobile.

There is no doubt the most successful apps are those that do something to make your day run smoother. Leaving the consumer with such positive feelings and experiences will pay right back to the brand. And who isn’t going to love a brand that tells you the surf’s up while Starbucks has your favourite brew waiting?

Thanks to: Smartest Apple, Starbucks, Coastalwatch
Posted by: Carmen Campbell