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Mark Malkoff is a comedian, filmmaker and writer from New York. He works at Comedy Central on The Colbert Report. On the side he produces short films.In the last year he has started producing films where brands play a central role. It started with the Starbucks challenge 171starbucks.com and now he has progressed to living in Ikea for a week while his apartment is fumigated. marklivesinikea.com. What’s not clear is who’s driving this sudden interest in brands being such a core part of his content? I’m endeavouring to find out - stay tuned.Regardless of who is behind this the films feature on You Tube along with a tonne of unsolicited comments from people from all around the globe.
Thanks to: Gimundo.com
Posted in: Brand experience, Branded events, Creativity, Other —
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June 26th, 2009 at 10:04 am
Following up on who was behind this - Mark Malkoff or Ikea?
It was in fact 100% Mark’s idea.
If you look at Mark’s website you’ll see a lot of his work has close links to brands. His latest - living on an AirTran for 30 days - www.youtube.com/markonairtran