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Here’s one you can wallow away some time on - vaio-john.com. Sony have managed to enlist John Malkovich to share his stories, while mentoring aspiring script writers.
It takes some time to understand what’s happening but it’s well worth the wait. I became so entrenched in John’s stories, I hardly noticed, and barely cared when the Sony’s ‘be like. no. other’ appeared at the start of each clip. I was hooked, moving through the months learning about his music collection, his thoughts on religion, his childhood nightmares. This is a voyeurs dream.
The campaign includes a promotion where you can submit a story which John will then comment on personally.
Thanks to: vaio-john.com
Posted in: Branded content, User generated content —
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