For General Electric, being positioned as a key mover in the green solution is crucial in building consumer trust and co-operation. Any product or service under similar pressures could learn from its intelligent campaign.

The educational campaign focuses on its Smart Grid vision for smarter and more efficient use of energy. And while it’s a complex story to tell, they’ve done a convincing job by using the right media to portray the appropriate levels of information.

We want to talk about the online component, because its use of new technology alone is impressive in demonstrating that GE knows how to apply new technology to an old problem. One way it demonstrates this is through augmented reality, a technology that brings real world elements into a digital hologram. Consumers can see a digital hologram of the technology come to life in their hands.

Have a look for yourself…

This is the first time we’ve seen augmented reality technology used to interact with a consumer in an advertising campaign. Even more novel is to see a traditional services company breaking new ground in the advertising space, but GE has proven here that traditional can also be forward-thinking.

For an overview of the campaign in its entirety: http://ge.ecomagination.com/smartgrid/preview/

Thanks to: General Electric