Fundamental Four™ Difference One – Values	7th August 2008

 

In this short clip Linda McGregor from All About Eve talks about the first of the Fundamental Four™ differences between men and women – their values. Listen to what Linda has to say about the differences in gender.

The next three fundamental differences between men and women - communication, thinking & decision making and managing her world™ - clearly demonstrate, when it comes to communications, understanding gender differences can offer opportunity to marketers.

Part 2 - Communication

Part 3 - Thinking & Decision Making

Part 4 - Managing Her World

Thanks to: Linda McGregor, All About Eve

Posted in: Expert opinion, Marketing to females —
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