Editor’s pick: IKEA puts another new spin on outdoor	25th March 2010

Known for creating extraordinary retail experiences, IKEA once again puts itself in the spotlight – or this time, subway …

If IKEA can make the Paris metro warm and inviting, imagine what it could do for an apartment! This is a brilliant example of retail theatre and a brand actually doing something to improve an environment and in the process showcasing its design and creating buzz.

Let’s just hope those sofas are bolted down…

Thanks to: IKEA
Posted by: Carmen Campbell

Posted in: Brand behaviour enhancement, Brand experience, Experiential, Outdoor —
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