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A hard-hitting message, softly executed. Here Hellmann’s, It’s Time for Real campaign proves you don’t have to be dry and boring to educate your audience on an in-depth, statistically laden topic.
Hellmann’s wanted to let people in Canada know it was supporting the movement towards local produce. The campaign was centered around this three minute execution which launched on a website dedicated to the cause. After two months, 100,000 unique views of the content had been made on the site - exceeding Hellmann’s goal by 400%.
Posted by: Carmen Campbell
Thanks to: Hellmann’s, Contagious
