Financial Services Company Goldfish have successfully become the fastest growing credit card in the UK. They pride themselves for having a jargon free approach to banking.

A fresh approach to advertising also happens to be part of their style. And so enters meandmygoldfish.com a collection of celebrity written, animated stories with a Tropfest like feel - the theme being ‘me & my goldfish’.

My feeling for what it’s worth - Irreverent. 10/10. Amusing 6/10. Bite size 7/10. Relevant 0/10. I can’t help but wonder if Goldfish have fallen for the trap of soulless innovation?

Understanding the vast communication offerings to choose from is one thing. Marrying this with brand values and the needs of our customers is quite another.

What do you think?

Thanks to: Goldfish.co.uk