It was no surprise for us to hear sustainability high on the list of trends impacting the retail environment this year. Interestingly though, it looks like – despite positive consumer sentiment towards sustainability – it’s the retailers who are feeling the pressure to perform.

Thanks to: Peter Ryan, Red Communication Australia

Do you consider yourself a rational or an emotional being? Do you make purchasing decisions based on facts or feelings? Today, research is suggesting emotional decisions are taking over a growing proportion of purchases.

The desire to be different has never been so strong. Local replicas just don’t cut it anymore. Peter talks to us about how retailers should focus on creating their differentiated positioning. Find out how Dan Murphy has been successful in becoming the Bunning’s of booze.