When the world started to change with the introduction of digital media in 2000, Harold Mitchell had one thing in mind – delivering a service that catered for every individual client. Eight years on, the Mitchell Communication Group has expanded to 20 different companies to meet this need. And it’s still growing.

But what’s the philosophy underpinning this growth? In this interview, Harold reveals his key to staying ahead of the market and the importance of placing 3 things before profit.

To understand more about Mitchell Communication Group visit mitchells.com.au

In a cluttered advertising environment it’s time for brands to start putting their words into action. Sydney’s Strategy Director, Angus Frazer, shares his latest obsession – Brand Behaviour Enhancement.

In the clip above Angus invites us to start taking a new perspective when thinking about building real relationships with consumers today. Would you agree? Maybe you have experienced it yourself. Contribute below and let us know what you think.

And for more examples of Brand Behaviour Enhancement in the flesh, you need look no further than these examples from Motorola and Red Bull

Thanks to: Angus Frazer, Virgin Atlantic, Motorola and Red Bull

Peter Ryan, Retail Marketing Strategist of Red Communication Australia talks to While You Weren’t Watching about four key trends affecting Australia’s retail environment in 2008.

The first of four key trends in retail Peter explains why, despite consumers re-evaluating the way they shop, the retail industry overall is still experiencing growth.

Trend Two – Sustainability

Trend Three – Realignment of Expenditure

Trend Four – Differentiation

Thanks to: Peter Ryan, Red Communication Australia

It was no surprise for us to hear sustainability high on the list of trends impacting the retail environment this year. Interestingly though, it looks like – despite positive consumer sentiment towards sustainability – it’s the retailers who are feeling the pressure to perform.

Thanks to: Peter Ryan, Red Communication Australia

Do you consider yourself a rational or an emotional being? Do you make purchasing decisions based on facts or feelings? Today, research is suggesting emotional decisions are taking over a growing proportion of purchases.

The desire to be different has never been so strong. Local replicas just don’t cut it anymore. Peter talks to us about how retailers should focus on creating their differentiated positioning. Find out how Dan Murphy has been successful in becoming the Bunning’s of booze.