I believe the world outside of advertising is always teaching us how to tell a better story. Here is one such example.

Posted by: Carmen Campbell
Thanks to: Kseniya Simonora, Ukraine’s Got Talent

A hard-hitting message, softly executed. Here Hellmann’s, It’s Time for Real campaign proves you don’t have to be dry and boring to educate your audience on an in-depth, statistically laden topic.

Hellmann’s wanted to let people in Canada know it was supporting the movement towards local produce. The campaign was centered around this three minute execution which launched on a website dedicated to the cause. After two months, 100,000 unique views of the content had been made on the site - exceeding Hellmann’s goal by 400%.

Posted by: Carmen Campbell
Thanks to: Hellmann’s, Contagious

With no shame, Ben Stiller shows the importance of friends in high places, all in the name of Twitter.

Posted by: Carmen Campbell
Thanks to: Ben Stiller, Red Hour Films