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We took a walk down to the Apple Store opening last night - here are a couple of shots. True to Apple’s style there was a lot of excitement - film crews, hyped up staff and fans eager to get through the front doors. Not that they were looking to buy anything. Most of the fans (all be it only about 100 of them) were there for the experience. Mingling with fellow Apple groupies, lapping up media attention and taking in the the freebies from surrounding retailers (Cafe Vivo, Haighs Chocolates and Krispy Cremes).
Thanks to: Apple
Posted in: Brand experience, Branded events, Community —
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