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Animation in the production of advertising is growing in popularity. It has practical benefits for advertisers (the ability to show how products work, to capture aspects film never could) but my bet is this growing trend is more about brands evolving their advertising approach and using animation as a foray into a more emotive space.
And, with over 3 million views on You Tube and a four star rating, Wilkinson’s Blades have proved that a category traditionally built on rational advertising can evolve, with their ‘Fight for Kisses’ campaign. Although, personally I’d question the dark nature of the story line: men can now take revenge and win back their wives, it’s an engaging way to take the audience on a journey.
Thanks to: www.ffk-wilkinson.com/fr/
