Maybe it’s the music, maybe it’s because I’m a kiwi?

Either way, Air New Zealand’s latest campaign ‘nothing to hide’ makes me smile. It makes all other airlines feel too serious (OK, OK, not Virgin Blue I agree) and certainly does something to move the Air New Zealand brand into a more contemporary space. The message is simple – they don’t charge for extras.

Another interesting point, the talent are Air New Zealand staff (who are probably braving the cold winter air on the day of the shoot) so I imagine the word of mouth created within the company, family and friends alone will be worth something. Having staff as stars can create challenges but diminishing staff morale is rarely one of them.

Check out the baggage handler with silver hair, he’s actually Air New Zealand’s CEO Rob Fyfe.

Here’s the ad…

Here’s the in flight video that integrates things further…

And finally, the behind the scenes take on things to keep story going…

Posted by: Carmen Campbell
Thanks to: Air New Zealand