Carmen is the founder and insights director of WYWW. With a background in psychology, she specialises in consumer insights and works within the strategy team at Mitchells Sydney.

If you have any questions, contact: carmen@whileyouwerentwatching.com

Helen is a research analyst for the Mitchells group. Her passion for understanding markets and change makes her a key contributor to WYWW. Outside of this role, Helen has published 3 novels and produced a feature film.

Nick is a trend watcher for WYWW, monitoring news and trends. He loves digital media, his main area of interest being how new technologies are changing the way people interact.

Angus has 12 years’ experience in the development of communications strategy and planning and has worked extensively in Sydney and London. His philosophy on strategy is to question everything and explore all the possibilities of connecting brands and people through unique ideas.

Neil began his career in experiential marketing but for the last 2 years has been a valuable member of the strategy team. Neil is famous for consistently challenging traditional thinking to ensure the best consumer connections are achieved.

Paolo is a specialist in the digital space and his expertise is in his understanding of digital, from social media and mobile through to effective DR tactics.

John is the founder of the Mitchell Knowledge Centre (MKC), Mitchell’s research department. The MKC team provides tools for understanding consumer targets and is responsible for media tracking, forecasting and an array of publications to staff and clients.

Robert is a Melbourne based research analyst for Mitchells. He is a trained statistician and also lectures in Media Strategy at RMIT.