Last month we started the conversation on the changing values in our society, with our article ‘Back to Happiness’. But how are consumer patterns shifting?

To explore this further we interviewed Kamal Sarma, Director of Rezilium, a Strategic Leadership firm that specialises in creating resilient leaders, resilient teams and resilient organisations.

Kamal shares with us how we are experiencing a structural shift of values in society that see a move away from mass consumption towards a consumer sentiment looking for inspiration over motivation from brands.

If you find this interesting you might also be interested in this month’s feature article ‘The Australian consumer in 2009’ that looks at how marketers are reacting to changing times.

To find out more about Kamal and Rezilium you can contact Kamal directly at kamal.sarma@rezilium.com

Thanks to: Kamal Sarma