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While you weren’t watching research reports

While you weren’t watching research is conducted regularly to address changes that affect the communications landscape in the effort to build better brands and more engaging communications.

While you weren’t watching 1

Media changed and so did the audience

Published in 2006 Volume one explores the changing relationship 20 – 30 year old Australians have with media - revealing a generation who had started consuming media and becoming involved in communications in radically new ways.

A detailed report and presentation is available. See more

While you weren’t watching 2

Brands changed the way they speak with us

Published in 2007 the latest edition of While you weren’t watching explores the changing relationship brands have with consumers. It looks at branded content, user generated content, branded events, brand experience and virtual worlds. We talked to people across Australasia, as well as a number of industry experts.

A documentary, detailed report and presentation is available See more